Product label

The Carbon Trust launched the world’s first carbon footprint label in 2007. Since then, labelling has become a powerful tool for brands to demonstrate credible climate action in a marketplace where trust is increasingly hard-won.

Our label demonstrates independent verification and alignment with international standards. This provides a foundation for bold, clear climate communications that stand up to scrutiny, build customer loyalty and comply with new regulatory requirements.

The business case for carbon labelling is clear

79% of US consumers want an easier way to identify environmentally friendly companies

Over two-thirds of consumers say labelling is good for consumer choice

49% of shoppers are more likely to purchase a product with a carbon footprint label vs unlabelled

Between 2017 and 2022, 2 in 3 products with ESG-related claims grew faster in sales than those without

Your product can be featured on Amazon’s Climate Pledge Friendly storefront

Products on Amazon’s Climate Pledge Friendly programme experienced a 12% sales uplift in the US and 15% sales uplift in the EU, within the first year

What is the product carbon footprint label?

The product carbon footprint label is displayed on products across more than 40 countries. You can find the label on big-name brands and products including Tetra Pak packaging, Sony's noise-cancelling headphones and Dyson Airblade hand dryers.

Discover more products carrying our label

Reduction based claims:

+ Carbon emissions reductions achieved
+ Carbon emissions reductions planned
+ Carbon emissions reductions aligned with Net Zero pathway
+ Carbon emissions reductions achieved and additional climate projects funded
+ Carbon emissions reductions planned and additional climate projects funded

Comparative claims:

+ Lower footprint compared to other products in brand’s family
+ Lower footprint compared to the market standard

Sector specific claims:

+ Packaging
+ Verified CO2e footprint claim

Once your assurance partner has shared the evidence of your verified claim, the Carbon Trust Footprint Label will issue the label and provide guidance to your marketing teams on how to maximise its impact. You will then be listed on our label directory.

Contact us to start your journey

Requirements for assurance:

  • Part 1: Technical v3.0 (.pdf)
  • Part 2: Claims and labelling v3.2 (.pdf)
  • Addendum: Requirements for assurance on using mass balance allocation (.pdf)
  • Addendum: Business-as-usual comparator products (.pdf)
  • Addendum: Refurbished products (.pdf)

"The Carbon Trust label allows us to share the efforts our brands have made over the years to continuously reduce their environmental footprint. Its global recognition and credibility give us a strong and trusted voice to share our sustainability journey with consumers."

Fabiana Marchini, Head of Sustainability and Corporate Affairs

Gruppo Sanpellegrino

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"Working with an independent third-party expert like the Carbon Trust to verify our product carbon footprints helps us make claims that stand up to scrutiny and resonate with our target audience."

Robert Watts, Dyson Airblade Category Manager

Dyson

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"At Tetra Pak, we believe a package should save more than it costs. Partnering with the Carbon Trust demonstrates how our innovative solutions help customers reduce their packaging-related emissions. This increased transparency encourages the industry to take positive climate actions."

Marco Marchetti, Vice President Packaging Materials, Sales and Distribution Solutions

Tetra Pak

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"We started the Climate Pledge Friendly program to help make it easier for customers to discover and shop for more-sustainable products. We look to bodies like the Carbon Trust that are rigorous and transparent. We’re thankful to have had their trusted expertise and are proud to have earned their verification."

Maiken Møller-Hansen, Director of Energy and Sustainability

Amazon Devices and Services

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Which product carbon footprint claim is right for me?

I want to demonstrate that...
Verified CO₂e footprint
Reductions achieved
Reductions planned
Net Zero aligned
Reductions achieved + climate projects funded
Reductions planned + climate projects funded
Lower footprint
We have a cradle-to-gate footprint for an interim B2B product
✔
We have a cradle-to-grave product footprint
✔
✔
✔
✔
✔
✔
Our product footprint has reduced over time
✔
✔
✔
This is our first verification, and we have a credible reduction plan
✔
✔
Our reductions track a Net Zero-aligned pathway
✔
We also fund climate projects beyond our value chain
✔
✔
Our product is lower carbon than similar products in our own portfolio
Brand family
Our product is lower carbon than external market comparators
Market standard
We want Amazon Climate Pledge Friendly eligibility
✔*
✔*

Climate Projects Funded is added to an eligible reduction claim. New products follow the relevant base-claim route; final eligibility is confirmed during assurance.

*Amazon confirms final Climate Pledge Friendly eligibility and may apply additional requirements. Sources: Carbon Trust PCF Requirements Part 2 v3.2; Amazon CPF guidance.

Explore our other labels

Organisational label

Demonstrate verified carbon measurement, reporting and emissions reductions across your organisation.

Learn more

Assured model label

Build confidence that your carbon calculation model has been independently reviewed and assured.

Learn more

Our label directory

Search products already carrying the Carbon Trust label and learn more about their verified claims.

Discover now

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Contact us

Get in touch to start your footprint label journey.

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© 2026 The Carbon Trust Footprint Label Legal entity: Carbon Trust Scheme Owner Ltd